Strategic Management Analysis Essay Example | Topics and Well Written Essays - 1750 words

Strategic Management Analysis - Essay Example The Company focuses on transforming personal transportation by introducing vehicles that will use electricity rather that the norm of fuel consumption vehicles.The Company was founded by Agassi and its headquarters are in R&D center which is in Israel as well as in California and Palo Alto. Mission The mission set by Better Place Companyis to be able to accelerate the change from the use of oil based vehicles to the adoption of vehicles that are powered by renewable energy that is they have zero emission. Vision Its vision is to be a company that is aimed at creating great linkages between the car companies, the battery companies as well as the consumers and utilities in a way that will ensure that the adoption of the Electric Vehicles (EV) is a success. Better Place is geared towards ensuring that the automobile industry adopts a profitable change by propelling the consumers to be able to embrace the adoption of the EVs. Stakeholders A stakeholder simply refers to people, organizati on or groups that have a specific interest in an organization. Being a company that deals with automobiles Better place managers have to always give more attention to the expectations of those stakeholders that are directly involved in the industry. This is due to the fact that the influence and success of the company depends primarily on such stakeholders. The stakeholders include governments, the battery manufacturers, car companies, automobile manufacturers, investors, potential consumers for the EV as well as other private companies. With regards to the way in which each stakeholder influences the success or the failure of the business strategy Better place has three types of stakeholders (Johnson, p.156). These are: The socio/political stakeholders-these are mainly the governments as well as the agencies that are supporting the adoption of the company’s strategy. For instance the governments that have embraced the adoption of the Electric Vehicles are Israel, Denmark, Au stralia, Japan, Toronto and Hawaii. In order for Better Place to be able to attract the government, industry as well as the capital for the adoption of the EV model a number of challenges was faced: These were-the lack of marketing strategy to create awareness about better place in order to build its reputation. The second challenge was trying to convince the decision makers in government and business that the use of the Electric Vehicles was a viable mode of transport. Economic stakeholders-These include the manufacturers, the competitors as well as the suppliers. For instance, the battery manufacturers such as LG Chem and the car companies such as Toyota. Technological stakeholders-These includes the competitors who come up with new technologies that are aimed at improving the industry standards. Better Place Company through the expectations of its stakeholders aims at making a difference by ensuring that the form of transport used worldwide is environmental friendly. The impact o f the company has been seen throughout the years and it is clear that in the case that the company will not have materialized, the hope for a personal transport that has zero emissions would have been lost. Better PlaceCompany is dependent on its stakeholders due to the fact that its implementation primarily depends on their approval as well as continuation of the supply chain. For instance for Israel to fully embrace the Electric Vehicles it was necessary for the government to grant the company permission to start up the venture.Below is a figure showing power/interest matrix: Industry and Scenario Analyses Industry and scenario analysis does not rely on